Altera Brand brings Italian Performance Eyewear to Juncos Hollinger Racing

Speedway, Indiana (June 6, 2026) – Juncos Hollinger Racing (JHR) announced today that Altera Brand, the Italian performance eyewear company renowned for its innovative design philosophy, aerospace-inspired engineering, and commitment to helping athletes perform at their highest level, has joined the team as an Official Partner.

As JHR reaches the midpoint of its 2026 NTT INDYCAR SERIES campaign, this partnership brings together two organizations united by a shared commitment to performance, precision, and continuous improvement.

Founded in Vicenza, Italy, Altera Brand has established itself through cutting-edge sports eyewear engineered for versatility across multiple disciplines, combining advanced materials, aerodynamic design principles, and athlete-focused innovation.

“In INDYCAR, clarity matters — whether that’s the information our engineers are processing, the decisions being made on the pit stand, or the focus drivers need at 230 miles per hour,” said Dave O’Neill, Team Principal of Juncos Hollinger Racing. “Altera Brand’s commitment to innovation and performance aligns naturally with the culture we’re building at Juncos Hollinger Racing. They’ve created products designed for athletes competing at the highest level, and we’re proud to welcome them to the team.”

As part of the partnership, Altera Brand will provide performance eyewear for JHR team personnel throughout the 2026 NTT INDYCAR SERIES season. Branding will also feature across team assets as the Italian company joins JHR’s growing portfolio of international partners.

“At Altera Brand, we design products for athletes who demand complete confidence in their equipment,” said. Davide Librellotto, Founder of Altera Brand. “Motorsport is one of the purest expressions of focus, courage, and precision, making Juncos Hollinger Racing a natural partner for our brand. We’re excited to align with a team that shares our mindset and our ambition to continue evolving at the highest level.”

Juncos Hollinger Racing returns to action this weekend as the 2026 NTT INDYCAR SERIES season continues with the Bommarito Automotive Group 500.