As an exclusive apparel partner, Endstate will collaborate with Juncos Hollinger Racing to use NFT and NFC technology to launch the first-ever fully connected line of team kit and merchandise from a professional sports team.

Each piece of apparel released by the team will now be embedded with an Endstate NFC tag that will be connected to a corresponding digital certificate of authenticity, giving fans access to exclusive content, immersive experiences, and private events.