Juncos Hollinger Racing Welcomes Guayakí Yerba Mate As Official Partner for Toronto
July 18, 2025
Juncos Hollinger Racing is proud to announce Guayakí Yerba Mate, a leading brand dedicated to sustainable sourcing and regeneration of South American yerba mate, as an Official Partner. This collaboration brings together two spirit‑driven organizations united by shared values of performance, resilience, and environmental stewardship.
“We are so proud to be working with a consumer brand such as Guayaki,” said Steve Sudler, Chief Revenue Officer for JHR. “What has been particularly exciting, was watching how this partnership introduced a refreshing beverage to INDYCAR fans through a successful retail promotion here in Canada.”
As Official Partner, Guayakí’s iconic wreath logo will take to the racetrack, prominently featured on the engine cover for the #76 Juncos Hollinger Racing Chevrolet, alongside a suite of digital assets.
Eric Clark, Vice President & General Manager of Guayakí, had this to say about the new partnership, “Our partnership with Juncos Hollinger Racing brings a whole new level of energy to our brand. Our collaboration is more than a sponsorship, it’s a shared commitment to delivering value that lasts well beyond today. We can’t wait to see the incredible experiences this partnership will create for our audience.”
The partnership kicks off immediately at this weekend’s 2025 Ontario Honda Dealers Indy Toronto, where Guayakí will make its debut with team branding, rounding out a retail activation that’s taken place in the lead up to JHR’s trip north. Both organizations are committed to promoting high-energy performance with low environmental impact, inspiring both motorsport fans and yerba mate drinkers around the globe
About Guayakí Yerba Mate
Based in Sebastopol and Venice, California, Guayakí [Gwy-uh-kee], the 2024 Mindful Awards Company of the Year, is the leader in yerba mate [yer-bah ma-tay] beverages. As a certified B Corp and registered Social Purpose Corporation, Guayakí’s regenerative business model aspires to create a net positive impact in the world throughout its operations and supply web, starting at the source. That’s why Guayakí sources shade-grown, certified regenerative, organic, and fair trade mate that helps conserve and restore the Atlantic Forest in South America. Guayakí works closely with smallholder and Indigenous producers to implement its high environmental and social impact standards and invest in community-driven projects. Guayakí products are available at more than 45,000 stores across the U.S. and Canada. More information about retail locations and products can be found online at www.Guayaki.com.
Juncos Hollinger Racing le da la bienvenida a Guayakí Yerba Mate como Sponsor Oficial para la carrera de Toronto
Juncos Hollinger Racing (JHR) se enorgullece en anunciar a Guayakí Yerba Mate como nuevo Sponsor Oficial del equipo durante la carrera Ontario Honda Dealers Indy Toronto, de la NTT INDYCAR SERIES.
Guayakí Yerba Mate es una marca estadounidense líder en la producción de bebidas energizantes naturales a base de yerba mate. Con oficinas centrales en Sebastopol y Venice, California, Guayakí [Gwa-ya-kí] fue distinguida como Empresa del Año 2024 por los Mindful Awards y se posiciona como referente en el mercado norteamericano, con presencia en más de 45.000 puntos de venta en Estados Unidos y Canadá.
Esta alianza representa la unión de dos organizaciones guiadas por valores compartidos: la resiliencia, el alto rendimiento y el respeto por el medio ambiente. Tanto Guayakí como JHR promueven un enfoque de impacto sostenible, dentro y fuera de la pista.
“Estamos muy orgullosos de trabajar con una marca de consumo como Guayakí”, afirmó Steve Sudler, Chief Revenue Officer (CRO) de JHR. “Lo más emocionante ha sido ver cómo esta alianza acercó una bebida refrescante y natural a los fanáticos de INDYCAR, a través de una promoción exitosa en el mercado canadiense.”
Como parte de esta alianza, el distintivo logotipo en forma de corona de Guayakí será visible este fin de semana en el circuito callejero de Toronto, ocupando un lugar destacado en la cubierta del motor del Chevrolet #76 conducido por Conor Daly.
“Nuestra asociación con Juncos Hollinger Racing aporta un nuevo nivel de energía a nuestra marca”, señaló Eric Clark, Vicepresidente y Gerente General de Guayakí. “Esta colaboración es mucho más que un patrocinio: es un compromiso compartido por generar valor real y duradero. Estamos entusiasmados con las experiencias únicas que esta alianza ofrecerá a nuestros consumidores y fans.”
Para más información sobre Guayakí Yerba Mate, productos y puntos de venta, visitá: www.guayaki.com
