By bringing together advanced neuroscience, deep tech and innovative engineering, our Strategic Technology Partner, MindMaze Labs, is on a mission to improve every aspect of life.

Born in Switzerland but now with an international footprint, MindMaze Labs is building intuitive human-machine interfaces for next-generation safety, performance and entertainment solutions across multiple industries, including motorsports.

Led by founding neuroscientist and engineer, Tej Tadi, MindMaze is realizing its vision for a human-centric approach to technology by collaborating with top teams and drivers in motorsports, as well as leading experts in the computing and gaming spaces.

MindMaze is partnering with Juncos Hollinger Racing to expand its motorsports research programmes which are currently focused on improving safety and human performance.

MindMaze’s connected ‘MindDrive’ platform is the world’s first brain activity measurement system that has ever been created for, and successfully tested within, top-flight motorsports.