Indianapolis, Indiana April 16, 2024

Juncos Hollinger Racing has partnered with 100%, the leading performance eyewear technology brand, becoming the team’s Official Sunglass Partner. With a strongly rooted history in racing, the 100% brand has integrated their performance-based eyewear technology within the biggest names in motocross and two-wheel racing for over 40 years. Through this partnership, Juncos Hollinger Racing becomes the first four-wheel motorsport team to partner with the iconic brand.

The multi-year partnership will include the release of Limited-Edition Juncos Hollinger Racing sunglasses available to the public next year. In addition to sponsorship opportunities with the INDYCAR team, Juncos Hollinger Racing will be outfitted with the innovative eyewear, equipping the team with the best technology in premium sports performance.

“We race across the country, which means the conditions we face are constantly changing. Our team needs to be equipped with the best tools available to perform at our own 100% – no matter the track or environment,” said Ricardo Juncos, Founder and Co-Owner of Juncos Hollinger Racing. “With their extensive history and passion for racing, 100% knows what it takes to win, and is the perfect partner to arm our team with the tools they need to succeed.”

“At 100% we seek to answer the question, ‘How much effort do you give?’ and we’ve seen first-hand that Juncos Hollinger Racing always gives their 100%,” shared Russ Koza, Brand Director at 100%. “Juncos Hollinger Racing embodies everything that the 100% brand stands for, so there is no better partner to enter into the world of four-wheel racing with than by their side.”

In addition to their decades of experience partnering with two-wheel racing series, 100% has developed future-forward technology for Motocross, Mountain Biking, Road Cycling, Skiing & Snowboarding, and Baseball.

“100% is not only about speed and action, but also the total commitment that athletes make in their chosen disciplines. This shared ethos is rooted in our phenomenal drivers and staff at Juncos Hollinger Racing, making 100% a natural partner for the team,” said Lee Zohlman, Chief Commercial Officer of Juncos Hollinger Racing. “Eye protection is incredibly vital to our crew and 100% provides the exact gear they need to excel at their jobs. We can’t wait to explore the power of possibility together.”

100% joins the five other brands who have become official partners of Juncos Hollinger Racing as of the 2024 season: ModaMiami, DNSFilter, TrueAGI, Base Performance Simulators, and Endstate.

About 100%:  

100%, based in San Diego, California, is an independent premium sports brand with a focus in performance eyewear, technical apparel, and sports protection. 100% empowers the most demanding athletes with the performance technologies and gear they need to compete at the top of a wide variety of sports.

The roots of 100% date back to 1982 when the superstars of Motocross wore the original 100% logo as a badge of honor on their race gear and helmets. Today, 100% is inspiring a whole new generation of athletes in various disciplines of sport, and asking them the original tagline: “How much effort do you give?”

The 100% brand boasts an impressive roster of athletes including seven-time Tour de France Green Jersey winner, and three-time road cycling World Champ, Peter Sagan; two-time 450 AMA Supercross champion Cooper Webb; Olympic Gold Medalist, UCI cross-country mountain bike world, and European Champ Jolanda Neff; Five-time UCI downhill world champ Loïc Bruni; #1 ranked long-course Triathlete in the World, Gustav Iden; Olympic Gold Medalist and X-Games Champion snowboard superstar Zoi Sadowski-Synnott; Olympic Gold Medalist Freestyle Skier Nico Porteous; four-time Olympic Gold medaling biathlon sensation, Johannes Thingnes Boe; MLB star San Diego Padres Fernando Tatis Jr.